Digital Marketer

Responsibilities:

• Development and implementation of marketing strategyВ 

• Developing and launching advertising campaigns: targeting, influence campaigns, UGC, etc., including selecting appropriate target audiences, setting budgets, monitoring campaign performance and making adjustments when necessary.

• Shaping marketing objectives, keeping in mind the goals, and developing a project plan

• Analyzing data and metrics to determine the effectiveness of marketing campaigns and optimize them.

• Collaborating with the product team to identify and implement new features to improve user experience.

• Managing the user community on social platforms, including interacting, moderating and responding to feedback.В 

Requirements:

• +3 years experience in digital marketingВ 

• Understanding of content monetisation mechanisms on social platforms and experience with analytics in this area.

• Understanding of the market and edtech trends is a great advantageВ 

• Experience in using promotion and analytics tools for digital campaigns (Facebook Insights, Instagram Insights), ad campaign management tools (Facebook Ads Manager, Google Ads), and web traffic analytics tools (Google Analytics).

• Experience in developing a marketing strategy from scratchВ 

• Experience in planning, launching and controlling advertising campaigns from scratch.В 

• Understanding of social platform algorithms and ability to adapt marketing strategies to changes in these algorithms for optimal audience reach.